Taali
Twirlz
The idea: “Me time is only good when you're not hungry.”
- Client
- Taali
- Format
- 9:16 Vertical
- Length
- 30–35 sec
- Scenes
- 14
The finished film · tap for sound
The Brief
Launch Twirlz Chatpata Masala corn puffs to a young audience with a scroll-stopping vertical ad — fun, larger than life, with the product at the heart of it.
Our Idea
A tired girl comes home to a flat, colourless room. She tears open a pack of Twirlz and colour explodes out — the whole room turns purple and yellow.
What We Delivered
A 30–35 second launch film in 14 scenes, with the character, room and product locked so nothing changes between shots except the colour.
How we made it
From a one-line idea to the finished film, step by step.
Script
Every film starts with one idea and a beat-by-beat script.
“Me time is only good when you're not hungry.”
Everything in the film is built to land that one feeling — never said out loud, just felt.
- Beat 1
The Arrival
She walks in after a long day, drops her bag and flops onto the bed. The room is flat, white, drained of colour.
- Beat 2
The Hunger
Blank stare at the ceiling. Her eye lands on the Twirlz pack — the only colourful thing in the room.
- Beat 3
The Grab + The Open
She tears it open. Colourful shapes explode out of the pack and spiral across the room.
- Beat 4
The Room Wakes
Colour follows the shapes — curtains, pillows, chair, bedsheet — the whole room turns purple and yellow.
- Beat 5
Fully Charged
One golden corn puff, one bite, pure bliss. The flavour bursts on screen.
- Beat 6
The Close
Hero pack shot, orbited by corn puffs and spice. Logo drops.